Customer Relationship Management or CRM is at the very heart of VMS. Regardless of which VMS modules you have, the functionality to use your data to produce targeted sales and marketing strategies is at hand.
With a detailed customer database, full records of each and every interaction and transaction are maintained to help you improve your customer experience and boost your revenues.
With the new UK and EU GDPR (General Data Protection Regulation) taking effect in May 2018, being able to manage your customers' data efficiently becomes even more important.
VMS CRM functionality is FREE with any VMS module.
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